With the MassMailerApp, gain a powerful email and newsletter tool that tracks open and click-through rates, and overall alumni engagement.
Connect with your Alumni
One of the most important, yet most difficult features for local chapters is sending out regular communications to alumni
Yet, we know how important this function is. Recent research in the fraternity space found that the best way to engage alumni is not through events, but through information. Irrespective of age, they found that members remain interested in the development of their chapters throughout their lives–Many alumni who can’t give the time to attend fraternity gatherings use newsletters to maintain their fraternal connections.
The problem with alumni newsletters that come from headquarters is one of personalization and relevance.This recent survey research found that what alumni truly crave is more information about their own chapters.
MassMailer was built to overcome exactly this challenge.
How Does it Work?
Your headquarters creates a Newsletter template that reflects the organization’s brand
Then, your chapters can use this template to easily send newsletters to alumni, whose email addresses will pull directly from your database.
Both the chapters and your headquarters can track the number of emails opened, the number of clicks per link, and the total number of emails sent and delivered
You don’t have to compromise your alumni privacy by sending out lists of their email addresses, yet they still receive regular updates and news delivered directly to their email inbox.
With MassMailer, give your chapters a simple and measurable means of engaging your alumni.
Check out this video to learn more!